American Express Unstaged: Taylor Swift Experience

[asa_item id="933296264"] The Taylor Swift Experience lets users go inside Swift’s song “Blank Space” and experience it from a 360-degree perspective. To do so, users must first tap the “Experience” option from the main menu. Next, “Blank Space” will load, and users enter the video. As the music plays and the cinematography begins, users are able to explore the setting and follow the characters by tilting their iPad and scrolling on the screen with their fingers. As they do so, users are able to move the camera’s focus 360-degrees, which lets them view the video’s setting in detail. Additionally, as…

Review Overview

A. Instruction - 6
B. Design - 8.5
C. Engagement - 7.7

7.4

The Taylor Swift Experience: An App for Interpretation

Summary : A Unique App with Unique Possibilities

[asa_item id=”933296264″]

The Taylor Swift Experience lets users go inside Swift’s song “Blank Space” and experience it from a 360-degree perspective. To do so, users must first tap the “Experience” option from the main menu. Next, “Blank Space” will load, and users enter the video. As the music plays and the cinematography begins, users are able to explore the setting and follow the characters by tilting their iPad and scrolling on the screen with their fingers. As they do so, users are able to move the camera’s focus 360-degrees, which lets them view the video’s setting in detail. Additionally, as the video’s characters move throughout the setting, users can tap the lighted doorways to follow them. As the video plays, users are able pause, resume, and exit it at their leisure. Once exited, users are returned to the main menu, where they can select other options that include viewing the original “Blank Space” video, details of Swift’s tour, the option to purchase the album, and behind the scenes commentary about the video and app.

Instructional Ideas

  1. Teachers can have students develop their descriptive writing skills using this app. To do so, teachers can let students explore the “Blank Space” video using the “Experience” option for 5-10 minutes. When ready, teachers can instruct students to pick their favorite room or area in the setting and describe it using a variety of writing devices (e.g., imagery, metaphor, and simile, among others). Additionally, teachers can add length requirements to this assignment, such as the description must be a certain amount of words and contain a specific amount of writing devices. When finished, teachers can have students read their description to a partner, small group, or entire class. After the description is read, classmates will have to guess the room or area that was described.
  2. Teachers can allow students to explore the setting to the “Blank Space” video. Next, teachers can require students to select their favorite room, area, or feature of the setting. Lastly, teachers can have students write a paragraph that justifies why they selected the room, area, or feature as their favorite. Once completed, students can email their paragraph to their teacher for grading or post it to a class website.
  3. After becoming familiar with the “Experience” feature, teachers can instruct students to use the Sphere 360 Camera app to view other 360-degree pictures and then record their own. Classmates can post directions on a class website about how to locate their picture on the Sphere 360 Camera app. Finally, teachers can have students comment on their classmates’ picture, and name 3 things they liked about the picture, 2 connections they made with the picture, and 1 question they had about the picture.
  4. Teachers can have students compare if they prefer viewing the original version of the “Blank Space” video or the “Experience” version of the song. Students can use the Venn diagram app to make the comparison. Afterwards, students can write a paragraph that explains which version they prefer and why. As part of that justification, students will have to draw from the Venn diagram they completed. Finally, students can email their Venn diagram and paragraph to their teacher for grading.
  5. After listening to the “Blank Space” song and viewing the video, teachers can have students complete a think-pair-share. For the “Think,” students can analyze the song’s lyrics using the Genius app. After exploring the meaning of the different lyrics and viewing their corresponding images from the video, students can pick their favorite line or verse and write a rationale that explains why they selected that line or verse as their favorite. Next, students can complete the “Pair” by partnering with a classmate and sharing their selection and rationale. Together, the students can pick one selection and rationale as their favorite and fine-tune the writing. Lastly, students can “Share” by posting their writing to a class website. Other pairs of students in the class will then be responsible for reading each others’ rationales and commenting if they agree or disagree and explaining why.
A1. Rigor
A2. 21st Century Skills
A3. Conn. to Future Learning
A4. Value of Errors
A5. Feedback to Teacher
A6. Level of Material
A7. Cooperative Learning
A8. Accom. of Individual Diff.
B1. Ability to Save Progress
B2. Platform Integration
B3. Screen Design
B4. Ease of Use
B5. Navigation
B6. Goal Orientation
B7. Information Presentation
B8. Media Integration
B9. Cultural Sensitivity
C1. Learner Control
C2. Interactivity
C3. Pace
C4. Flexibility
C5. Interest
C6. Aesthetics
C7. Utility

Screenshots

  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot
  • American Express Unstaged: Taylor Swift Experience Screenshot