Everything is digitalized now, and it’s all on the internet. It wouldn’t be wrong to claim that any company or business needs a strong digital presence, or else it risks failure. Yet, taking on a digital project is not as easy as it seems. Despite the fact that the whole internet booming and social media massive exposure have been relatively recent, there are now hundreds of techniques and approaches to the science of digital marketing and the overall digital presence of an entity. Yet, despite all the different angles and approaches, taking a direct, practical technique is always your best option, and here’s why.
1. They help you know the client
You always want to give your clients the best service there is, but that doesn’t always mean you have to go overboard and get crazy creative. Sometimes the best approach is the most practical and logical one. The upside of such techniques is the fact that they help you get to know your client up close, because you work together more and there’s no room for wasting time trying to invent the impossible. The most down to earth technique is often your easiest way into a client’s heart and soul.
2. Less time is consume
To create a decent digital project takes time, and it’s not something you can do overnight. There’s a lot of hard work and effort put into something like that, and going with unconventional techniques would only serve to complicate things even further. This is why the idea of giving some time to online courses and investing in how to learn about ux design is never a bad idea. This is important because the better and more user friendly your design is, and the more practical and straightforward, the more you can gain your client’s trust. The user experience makes all the difference between a good and a bad digital project.
3. Less effort
At the end of the day, you want to give your maximum effort, true, but not effort in vain. If the practical and direct approach can get the job done just as efficiently and with less effort and pain, why not go with that? There’s no need to overly complicate things if you carefully think about it. Digital projects at the end of the day serve to make life easier, not the other way around.
4. More inclusive
It’s a safe bet that you’re working within a team, and if you so happen to have the ability to come up with wild ideas that actually work and are applicable to the digital project, that doesn’t mean your entire team would have the same ability. It’s always more inclusive and team friendly to work with a practical technique in mind.
Practical means less time, and less time means less money. You never want to make your client feel like you’re overcharging them for something that is pointless and could’ve been done much more simply.
6. More consistent
You might want to go with innovative and crazy ideas for digital projects, and that might work sometimes. But it also might not work at others. This is why the practical approach is more consistent and result-oriented, and why it works.
7. Better for the long run
Practical techniques mean more consistent results and a much more stable work environment, and this is everything you want for your future projects.
Why not try it?
The cool thing about practical approaches is the fact that everybody knows them. You don’t have to take a workshop or be a genius to try on a practical approach. You just need to be smart enough to realize that sometimes less is more, and the shortest distance between two points can be a straight line.