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The Most Useful Tools for Video Editor

Video editing is the latest fad among content creators and marketers. Leveraging promotional videos for marketing purposes is the latest trick deployed by marketers to acquire their audience’s attention.

Every successful creator knows the worth of a good video editor, and this post aims to ease your dilemma regarding choosing the best tools for a video editor. If you are a product marketer, product videos are a more engaging type of content marketing than pictures alone, and they may decrease a customer’s reluctance to make a buy.

According to the online magazine Small Business Trends, eCommerce product videos may boost conversion rates by up to 144%, and a similar trend is observed in other marketing domains as well. Therefore, we’ve collected a selection of the 6 finest tools for video editors available on the internet, as well as a couple with cheap premium versions, below.

All these creation platforms are highly popular amongst the video creator community. Go through the list and choose your pick!

Top 5 Useful Video Editor Tools

  1. VideoPad

VideoPad is a fantastic free alternative for anybody looking to make high-quality films without paying a cent. With VideoPad, you may experiment with various video compositions and styles using basic and easy-to-use features like 3D video editing and a sound effects library.

You may add special effects, overlays, texts, and transitions to your movies, as well as colour adjustments and sound effects. Then, quickly and simply export all of your completed videos to YouTube, Facebook, Google Drive, and other mobile devices. The main disadvantage is that expert video editors may find it too basic.

It doesn’t have as many sophisticated capabilities as some of the other free video editing tools on our list, but with possibilities to add light effects, fine-tune colours, and overlay text and pictures, it’s worth the free download.

  1. InVideo

InVideo is a full-featured video editor tool that allows video producers to easily generate attractive videos. The tool is completely cloud-based, which means there is no need to download any software locally, and all video processing takes place on InVideo’s servers.

Furthermore, this feature-rich YouTube Intro Maker enables you to upload and edit your own videos as well as perform edits on them. However, there are a few drawbacks that detract from the overall experience.

For example, once you’ve chosen a template, you’re very much locked-in with it and must start again if you wish to alter it. Furthermore, the editing interface is a little cramped, necessitating some additional work on your side.

InVideo offers a free package with a watermark in the videos. The monthly fees for the Business Plan and the Unlimited Plan are $15 and $30, respectively. All sign-ups include a 7-day trial period.

  1. Magisto

Magisto, a fantastic online video editor for Chromebook users, using artificial intelligence to produce video content in minutes. All you have to do is choose an editing style, add video, and submit an audio file. Magisto then edits and creates your video automatically.

It also suggests music to fit the style and subject of your video, or you may use your own. It’s particularly helpful for producing videos on a large scale, such as if you want to establish a YouTube channel for your company and want to automate the production process.

In addition, if you want to see how many people viewed your movie, the app includes a basic insights dashboard. It’s a popular video-editing app with over 90 million smartphone users and growing.

  1. Premiere Elements

It’s essentially a stripped-down version of Premiere Pro. While this makes it less expensive and simpler to use, it’s still a powerful tool with advanced capabilities like facial recognition, audio effects, and integrated soundtracks.

The approach to video editing is extremely easy, and you get to play with all of the video effects that you may need, such as transitions, chroma-keying, and opacity.

You may also create a quick workflow by using smart search capabilities, video stabilization choices, and automatic operations like motion tracking and smart toning. Premiere Elements, although being developed by Adobe, is not included in the Creative Cloud and must be purchased separately.

The program is continuously being updated; for example, the most recent (2021) version includes GPU-accelerated editing. So, if you haven’t looked at it in a few years, it’s definitely worth a new look by signing up for a 30-day free trial.

  1. Corel VideoStudio Ultimate

If you’re new to video editing software and want to get started, Corel VideoStudio Ultimate is definitely worth a look, especially if you’re already a fan of Corel’s drawing and graphic design tools.

This excellent and reasonably priced video editing program for Windows offers a straightforward and visually appealing interface that makes it simple to get started.

After you’ve mastered the fundamentals, you may explore more sophisticated capabilities like motion tracking, 4K support, 360-degree VR video support, a music library, multi-cam support, 3D text editing, and hundreds of effects.

The way it works with layers is a little odd, and it’s not complex enough to be called a pro tool. However, for those just getting started with video editing software, it represents excellent value for money.

  1. CyberLink PowerDirector 365

CyberLink PowerDirector 365 is a serious piece of consumer-level video editing software that has long been available for Windows but has lately been made accessible for Mac users as well.

It’s available as a one-time purchase or as a monthly or yearly subscription, and both are reasonably priced. Despite this, PowerDirector 365 has a plethora of professional and high-quality functions.

Start working on the 100-track timeline and you’ll quickly be able to make use of a plethora of stabilization and video correction tools, sophisticated effects, multi-cam editing, motion tracking, and surprisingly simple cutting.

There’s also 360-degree video editing, as well as compatibility for every file standard and format imaginable. There are also slideshows, screen recording, DVD menus, object creation tools, and other features.

And the most recent edition, launched in March, includes free and unrestricted access to Shutterstock’s vast, royalty-free collection of material.


You can begin trying out the finest free video editing software now that you are aware of your choices. While each choice has benefits and drawbacks, you should now have a clearer sense of which free video-editing software is ideal for your company.

Raise the bar for your content marketing. With so many free video editing software choices to select from, the creative potential of your brand’s marketing video material is limitless.